This Marketing Strategist Embodies Community, Creativity, Collaboration

 In Blog

Ruth Griggs is inspired by the people she meets and works with in the Valley. She believes in promoting the region both through her volunteer work and through her business, RC Communications of Northampton.

Through her company, Ruth has worked with organizations of all types, from new nonprofits to established companies in need of marketing strategies. Ruth has also enjoyed collaborating with both the Greater Northampton and Easthampton Chambers of Commerce here in western Mass.

Ruth has over 30 years of marketing communications experience, which she puts to work for each and every client she meets through RC Communications, the firm she has been operating since 2005. She is expert at listening to clients and developing comprehensive marketing plans for them based on their goals, missions and budgets.

“Working with clients on a daily basis is a very familiar realm to me,” she says.

Ruth believes that it is important to approach a marketing problem from all angles, “I’ll go in and assess a business, looking at it from a 365-degree view,” she says.

She also has an intuition for gathering a variety of perspectives – from clients and their internal and external audiences. This focus on listening is something she brings to her work with Janice and Maureen Scanlon at The Creative.

Ruth says The Creative is a powerful team. “We are three smart, independent-thinking women who each lend perspective in solving a marketing problem,” she says.

The strength of The Creative, she says, is in the experience and knowledge that each member brings from her specific field. “Each of us also has incredible integrity,” she says, which makes it a pleasure to work together with a high degree of trust.”

Ruth graduated from Bennington College in Vermont with a bachelor’s degree in drama and literature, and she earned a master’s in business administration in marketing and finance from New York University.

Her career began in radio in Amherst, which felt like a natural fit for Ruth because of her love of literature, drama, and music, particularly jazz. Not only is Ruth a jazz singer, but she also helps to promote jazz in the Valley, as co-chair of Valley Jazz Voices and marketing lead for the Northampton Jazz Workshop.

Ruth is also very active in her church, Edwards Church in Northampton, and says that volunteering is something that is close to her heart, “I just really believe in community development,” she says, “and the Pioneer Valley is a great place to do it.”

Learn more about Ruth and RC Communications and also learn more about The Creative.

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