Ruby Dillon a New Member of the PR Team

When it comes to local businesses, Ruby Dillon believes that promotion is key.

A May graduate of Champlain College in Burlington, Vermont, Ruby has returned to her childhood home of Easthampton, Massachusetts, to pursue a career in public relations, and Janice is very pleased that Ruby will be spending part of her time working with Beetle Press.

As a student, Ruby held different sales and marketing positions, including work with nonprofit organizations. She decided to focus on PR after a meeting with her undergraduate advisor; Ruby wanted a career in which she could express her compassion through her work and showcase her skills and expertise. She says, “My advisor, Nancy Kerr, possessed a pure passion and enthusiasm on the subject of PR, and the more she talked about the opportunities that would be open to me and what I could accomplish for businesses and organizations, the more I thought that it was the route for me.”

During Ruby’s time at Champlain, she got the chance to study abroad in Dublin, Ireland. One of her courses in Dublin was Writing in the City, in which the class would explore the many intricacies of the city and write about it.

Ruby says the professor would take the class to amazing places and hidden gems around Dublin, tell them stories about the history and then give them a chance to reflect and write anything that came to them. “This was such a time of growth in my life as well as in my writing,” she says.

This summer, Ruby was connected to Beetle Press via her father, Brian Dillon, a local accountant and a client. Janice wrote a press release for Brian when his business relocated to Easthampton, and it was picked up by multiple print publications. Ruby was interested enough in Beetle Press to learn more. She and Janice sat down to chat, and there was an immediate connection.

Ruby has now written several successful press releases of her own. She loves having the opportunity to work with local businesses and nonprofit organizations, helping them to raise awareness. She’s excited too, to see her work in local print publications.

Outside of work, Ruby enjoys reading, photography and spending time with friends and family. After she studied abroad in Dublin, she caught the travel bug, and, since then, she has had a burning desire to experience different cultures, cuisine and to see many areas of the world-writing about all her experiences along the way.