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I gotta say, there’s really something to this content campaign thing.

As you create and roll out your storytelling campaign to raise awareness about your business or organization, you need to make sure you are producing content of value and not just more noise. 

In my monthly meetings with clients, I often hear them tell stories that shine a positive light on their work and crystalize their edge. They usually don’t recognize the opportunities, though, [...]

Just as I do when working with clients, I started the work of shaping a content campaign to raise awareness about my own business by strategizing. I thought about the big picture first and [...]

I’m a longtime storyteller, and for several years now, I’ve been showing you the kinds of stories I write for clients to help them raise awareness and educate those they serve. In these gnarly [...]

Judi Lundh is a retired English teacher who lives not far from my home in the Lakes Region of Laconia, New Hampshire. She has written a few books and contacted me after seeing an ad I run in [...]

What many of my clients with Janice Beetle Books have in common is that they are retired and have a deep passion to preserve something that’s precious to them in the form of a book. Their story [...]

I have been having trouble finding time to write blogs once a week because Janice Beetle Books has exploded! I am currently working on eight different manuscripts for clients—in addition to my PR [...]

Much of my work in the early years of my business was writing stories for newspapers as well as newsletters and magazines put out by area nonprofits, colleges, and universities.

As a writer, there’s nothing I enjoy more than crafting a story that shows how an individual, or an organization, changed someone’s life—except maybe hearing such stories told aloud.