Initiative could inject roughly $60,000 into the local economy

FLORENCE— Keiter Corporation will donate $25,000 to the Greater Northampton Chamber of Commerce for a promotion that will allow consumers to purchase a $25 Northampton Gift Card and receive $50 in actual spending power.

This is the third consecutive year Keiter has launched the initiative, donating $10,000 in 2021 and doubling the investment in 2022. A $5,000 gift from the chamber’s Neighborhood Revitalization Fund will be added to Keiter’s contribution to continue stimulating the local economy beyond the pandemic.

The 2023 gift card promotion, “Building Our Community Together,” launches on Wednesday, Aug. 9 and runs while supplies last. The $25 Keiter Gift Cards will be sold exclusively at the chamber office at 99 Pleasant St., Northampton, during the hours of 9 a.m. to 5 p.m., Monday through Friday. Consumers must mention that they want a Keiter Gift Card, and the promotion applies only to $25 Northampton Gift Card purchases. (A $50 gift card would not be valued at $100, for instance.) There is a limit of one card per customer, per transaction. 

Last year’s “Strengthen the Community” promotion was a huge success. In three days, the cards sold out, and the program infused $50,000 into the local economy — a welcome boost to area businesses. Inspired by the community’s enthusiasm and participation, Keiter plans to build on the momentum.

“After the campaign’s success over the last two years, we’re thrilled to invest even more in our community this year to keep Northampton thriving,” said Scott Keiter, founder and president of Keiter.  “Our community matters to us.”

Based in Florence, Keiter has provided general contracting and construction management services in the Pioneer Valley since 2010 for its commercial and residential projects. Keiter Builders, the commercial and industrial division of the company; Keiter Homes, offering residential construction; Hatfield Construction, providing site work; and Keiter Properties, the real estate arm, are all under one Keiter umbrella at keiter.com.

Scott Keiter is a member of the Greater Northampton Chamber’s Board of Directors and its Finance Committee, so he is personally aware of the financial challenges that area businesses can experience. 

The Northampton Gift Card is currently accepted at more than 100 local businesses, including restaurants, shops and spas.

To learn more about the Keiter card, visit Keiter.com or call the Chamber at 413-584-1900.

For more information about Keiter, visit www.hatfieldconstruction.com.

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This donation is twice the amount of the first and will benefit businesses and consumers in the region

FLORENCE—For the second time in two years, Keiter Corporation has made a sizeable donation to the Greater Northampton Chamber of Commerce for a promotion that allows consumers to purchase a $25 Northampton gift card and receive $50 in actual spending power. 

The most recent gift of $20,000—twice the amount of that made in August 2021—was made to provide economic stimulus in the post-pandemic era and also create goodwill in the community. Billed as the “Strengthen the Community with a Keiter Card” campaign, the latest donation will be supplemented by a $5,000 contribution from the Chamber’s Community Revitalization Fund; this means 1,000 of the double-valued gift cards will be sold.

The promotion will launch on August 9 and the $25 Keiter Gift Cards will be sold while supplies last. Cards will be sold only at the Chamber offices at 99 Pleasant St. in Northampton on weekdays between 9 a.m. to 5 p.m. Consumers must mention that they want a Keiter Card, and the promotion applies only to $25 Northampton gift card purchases. (A $50 gift card would not be valued at $100, for instance.)

There is a limit of one card per customer, per transaction.

“Our community matters to us,” said Scott Keiter, founder and president of Keiter. “This is where we live and where our families live, and the COVID-19 pandemic has had an impact on all of us. After the campaign’s success last year, we’re thrilled to invest even more in our community this year to keep Northampton thriving.”

Based in Florence, Keiter has provided general contracting and construction management services in the Valley since 2010 for its commercial and residential projects.

Keiter is a member of the Northampton Chamber’s Board of Directors and its Finance Committee, so he is personally aware of the financial challenges that local merchants continue to experience post-pandemic.

Last year’s “Kickstart the Community” promotion was a huge success. In eight days, the program infused $27,500 into the local economy. “That was an unprecedented boost to local businesses in the wake of the pandemic,” Keiter said. “The community’s engagement and participation inspired us to help with recovery once again.” 

Keiter Corporation’s tagline is “Develop. Build. Manage.” It reflects what Keiter is doing in the community through these investments.

The Northampton Gift Card is currently accepted at over 80 local businesses, including restaurants, shops, service locations, spas, and other establishments.

To learn more, visit Keiter.com or call the Chamber at 413-584-1900. 

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