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	<title>book design Archives - Beetle Press</title>
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		<title>The Evolution of a Book Name and Cover Design</title>
		<link>https://www.beetlepress.com/the-evolution-of-a-book-name-and-cover-design/</link>
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		<dc:creator><![CDATA[Janice Beetle]]></dc:creator>
		<pubDate>Mon, 07 Sep 2020 15:22:42 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[book design]]></category>
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		<guid isPermaLink="false">https://www.beetlepress.com/?p=6833</guid>

					<description><![CDATA[<p>As I considered a name for my first book, I went through a process that was methodical but not very productive in terms of getting me to a name I loved.  After months of thinking and brainstorming words and combinations, I still had nothing that rocked me. Then, I passed by a religious compound in [&#8230;]</p>
<p>The post <a href="https://www.beetlepress.com/the-evolution-of-a-book-name-and-cover-design/">The Evolution of a Book Name and Cover Design</a> appeared first on <a href="https://www.beetlepress.com">Beetle Press</a>.</p>
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										<content:encoded><![CDATA[<p><span style="font-weight: 400;"><img fetchpriority="high" decoding="async" class="size-full wp-image-6834 alignnone" src="https://www.beetlepress.com/wp-content/uploads/2020/09/willful-evolution-cover-e1599491907759.png" alt="" width="862" height="573" srcset="https://www.beetlepress.com/wp-content/uploads/2020/09/willful-evolution-cover-e1599491907759.png 862w, https://www.beetlepress.com/wp-content/uploads/2020/09/willful-evolution-cover-e1599491907759-768x511.png 768w, https://www.beetlepress.com/wp-content/uploads/2020/09/willful-evolution-cover-e1599491907759-150x100.png 150w, https://www.beetlepress.com/wp-content/uploads/2020/09/willful-evolution-cover-e1599491907759-330x219.png 330w, https://www.beetlepress.com/wp-content/uploads/2020/09/willful-evolution-cover-e1599491907759-736x490.png 736w, https://www.beetlepress.com/wp-content/uploads/2020/09/willful-evolution-cover-e1599491907759-623x414.png 623w, https://www.beetlepress.com/wp-content/uploads/2020/09/willful-evolution-cover-e1599491907759-414x275.png 414w, https://www.beetlepress.com/wp-content/uploads/2020/09/willful-evolution-cover-e1599491907759-600x398.png 600w" sizes="(max-width: 862px) 100vw, 862px" /></span></p>
<p><span style="font-weight: 400;">As I considered a name for my first book, I went through a process that was methodical but not very productive in terms of getting me to a name I loved. </span><span id="more-6833"></span></p>
<p><span style="font-weight: 400;">After months of thinking and brainstorming words and combinations, I still had nothing that rocked me. Then, I passed by a religious compound in the Berkshires with “Divine” in its name on a walk with my friend Judith Kelliher and her brother Bill. And it came: </span><a href="https://janicebeetlebooks.com/product/divine-renovations-a-carpenter-his-soul-mate-and-their-story-of-love-and-loss/" target="_blank" rel="noopener noreferrer"><i><span style="font-weight: 400;">Divine Renovations</span></i></a><span style="font-weight: 400;">. A perfect name for a spiritual-leaning book about a carpenter, a home renovation, and a life renovation.</span></p>
<p><span style="font-weight: 400;">I went through a similar process in naming my second book. With friends, colleagues, and interns, I brainstormed words and word phrases, and dreamed up titles and subtitles. Nothing felt quite right, but I landed on </span><i><span style="font-weight: 400;">Core Strength: Because healing the heart begins in the center</span></i><span style="font-weight: 400;">.</span></p>
<p><span style="font-weight: 400;">While that name said it all, the people counseling me and I thought potential readers might think the memoir is about physical fitness when in fact it’s about personal growth and transformation. </span></p>
<p><span style="font-weight: 400;">Also, “Core Strength” is a common phrase. I wanted a zinger.</span></p>
<p><span style="font-weight: 400;">One week, over the course of a few days, I was relentless in bringing the book title topic up with my husband, Steve. He’d listen to me, offer suggestions, and listen some more. Still, nothing popped.</span></p>
<p><span style="font-weight: 400;">Then, I started designing the book’s front and back covers. I sent design options to Steve, my daughters, my interns, and my thought-leader friends. I got big rejection stickers over the images I was choosing, which were from travels only mentioned in the book but which said nothing about the book’s purpose.</span></p>
<p><span style="font-weight: 400;">My daughter Sally suggested a photo of water—like from the river I boat on in Western Mass, the Connecticut. I played with that idea in designs, using photos that showed an entire landscape—water, trees, the river’s edge. It still felt wrong. </span></p>
<p><span style="font-weight: 400;">“Ask one of your designer friends,” my daughter Molly said.</span></p>
<p><span style="font-weight: 400;">So, I took the whole title-design problem to Maureen Scanlon, who has partnered with me on some client books, such as <a href="https://janicebeetlebooks.com/product/seasoned-a-memoir-of-grief-and-grace/" target="_blank" rel="noopener noreferrer">Seasoned</a> and <a href="https://janicebeetlebooks.com/product/hand-horse-and-motor/" target="_blank" rel="noopener noreferrer">Hand, Horse, and Motor</a>. In a fifteen-minute phone call, Maureen steered my focus away from </span><i><span style="font-weight: 400;">Core Strength</span></i><span style="font-weight: 400;"> and random images by suggesting that this second book be marketed as a sequel to </span><i><span style="font-weight: 400;">Divine Renovations</span></i><span style="font-weight: 400;">, which indeed it is. The first book tells the story of the death of my late husband, Ed, and the second, the story of the next decade.</span></p>
<p><span style="font-weight: 400;">Further, Maureen suggested that the image could be parallel to that on the cover of Divine Renovations: something meaningful that also has great detail. I knew it had to be a water shot, as Sally suggested, and then I knew it could be close-up, showing movement, since the book is about getting from one place to another, in my spirit.</span></p>
<p><span style="font-weight: 400;">I went back to the name-drawing board with poor Steve. Every time a new combination came to me, I’d throw it out, interrupting normal conversation. Then, I threw out </span><i><span style="font-weight: 400;">Willful Evolution: Because healing the heart takes strength</span></i><span style="font-weight: 400;">.</span></p>
<p><span style="font-weight: 400;">Like I saw on <a href="https://janicebeetlebooks.com/bumbling-into-the-dating-world-again/" target="_blank" rel="noopener noreferrer">the dating app, Bumble, when I was matched to Steve over two years ago</a>, there it was: Boom. Just in my mind and not on my phone screen. We both knew that was the name.</span></p>
<p><span style="font-weight: 400;">That night, Steve and I went out on the boat, and we both took dozens of photos of just the water—nothing on the landscape. I got the one that appears on the cover at dusk. The engine was running, creating the rings and bubbles in the foreground, and a boat had just passed, creating the waves. </span></p>
<p><span style="font-weight: 400;">In the design, I drew out the pink in the water with a magenta screen, and I used the same parallel design from </span><i><span style="font-weight: 400;">Divine Renovations</span></i><span style="font-weight: 400;">, which was developed by my friend Lisa Stowe.</span></p>
<p><span style="font-weight: 400;">Love it.</span></p>
<p><span style="font-weight: 400;">This book is coming soon. I’m guessing October or November. I was delayed by <a href="https://janicebeetlebooks.com/moving-is-hell-and-a-new-opportunity/" target="_blank" rel="noopener noreferrer">my move to a new home</a> later this month. </span></p>
<p><span style="font-weight: 400;">Soon, I’ll offer an excerpt.</span></p>
<p>The post <a href="https://www.beetlepress.com/the-evolution-of-a-book-name-and-cover-design/">The Evolution of a Book Name and Cover Design</a> appeared first on <a href="https://www.beetlepress.com">Beetle Press</a>.</p>
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