I’ve been busy with challenging client projects this summer, but I have also made time to redevelop my website.

That’s because I’m a big believer in the idea that websites shouldn’t be allowed to stagnate. As a business grows and develops, so too must its website.

In the spring, I noticed my current site has some growing pains. I no longer do much teaching and consulting, for instance, yet those services are still prominently highlighted.

I wanted a tighter focus on my three key service lines: book development, crafting press releases, and writing content for blogs, websites, and magazines.

I reached out to Elizabeth and Lennie Appelquist of Cider House Design in Easthampton, Massachusetts, and they listened to my thoughts and had innovative ideas for a site rebuild. Lennie also helped me embrace the fact that I am the center of my business and my site should reflect that.

We met together for a Discovery session in May and have been collaborating and sharing ideas since. I expect the new site will soon be live.

I am very impressed with the work I’ve seen thus far from Cider House. The draft site is graphically powerful, and it has features that make navigation clear and simple.

I also appreciate the photography by Judith Kelliher and Craig Fear and am pleased with the content I developed. I think it tells a stronger story about who I am and what I do.

Follow me on Facebook so you can take a look when the site goes live!

And consider taking a closer look at your own website. Does it feature the services and aspects of your work that you most want to grow? Is it fresh and inviting? Intuitive in terms of navigation?

Studies show that visitors can spend as few as three seconds on a website before navigating away.

Elizabeth, Lennie, and I can help you turn those three seconds into a long, lingering, informative read that could translate into an email in your inbox or a phone call.

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