I love giving my clients peace of mind, and I do this by taking the pressure off them—by sharing their news in a clear, concise way across the best channels. They get noticed. They get feedback.

I get the pleasure of seeing their peace of mind—and gratitude—as awareness gets raised.

I help my clients in two basic ways: I help them share their news with the media via press releases, and I help them roll out storytelling content in their blogs, social media, and enewsletter and blasts—and also in print publications they produce themselves, such as annual reports, campaign and donor reports, alumni magazines, and postcards for direct mail campaigns.

Let me show you how it works.

Media consulting

I consult with clients on an ongoing basis to help them share stories that are newsworthy with the media—like a new business, a new service, a new owner, or a new president. Some of my clients have lots of news to choose from, and I help them dial in on the opportunities that have the best chance of giving them exposure. 

I ask them questions to help determine who might be the best person to focus on for the press release—a customer? A staff member? A donor? We make these important decisions together, and then they connect me to a contact, and I conduct an interview.

I use what I’ve gathered to write a release. We work on it together. I offer recommendations on suggestions on photography we could supply to run with the story. When all the pieces are ready to send—I distribute to the media. 

Then, we watch together. 

And we repurpose. I turn the press release into blog-style, which is more relaxed and less formal, and my clients post the news on their websites and share the links on social media.

Blogs, social, and other content

I also partner with clients in imagining and rolling out a storytelling campaign, and we discuss what channels to use—blog, social media, printed annual report, or all the above, most likely! Once you have created content, your best chance for getting it noticed is to share it as widely as you are able.

In these campaigns, we feature stories about dedicated staff members, generous donors, hard-working volunteers, and customers who had a great experience. 

As I do in brainstorming press releases, I help my clients determine the best folks to interview. Who has the most compelling story to tell? 

I interview people, gather the information, work with the client to refine the story. And then, poof. Off it goes on their website, Facebook page, Twitter feed. 

And don’t I love when a printed piece also shows up in my mailbox. 

I can help you strategize the best ways to connect with the media—and the big, wide audience you have in your community. And I can help you get noticed online. 

Just reach out and talk with me. I’m so easy to talk with, and I’ll make the process painless and efficient! 

We are all busy!

Photo by Craig Fear of Fearless Eating.

The post Giving Clients Peace of Mind appeared first on Beetle Press.

I’m a longtime storyteller, and for several years now, I’ve been showing you the kinds of stories I write for clients to help them raise awareness and educate those they serve. In these gnarly post-Covid—and perhaps pre-Delta-Variant—times, I’m also going to shift back at turns to talking about why I help clients create content. 

Businesspeople, including myself, have been knocked in the gut for the past 18 months, and now, we’re lifting ourselves up and focusing on regrowth and sales. It’s a great time for the reminders on how to make PR and content marketing work for you. 

The posts I have been creating for my audience in recent years have provided real-life examples of blogs and press releases I produce for clients such as Glenmeadow, Florence Bank, Thornes Marketplace, and the Greater Lakes Region Children’s Auction. They give prospects a solid idea of what I can do for them.

Starting with this blog, though, I will turn the spotlight on why my clients tell stories on their websites and how that content has helped them reach goals that included growing their customer base, finding new residents, raising funds, and recruiting volunteers. I’ll also tell you how you can use storytelling as your own marketing tool. 

It’s important to talk about the power of content now because our goals are multifaceted and our means for reaching them might not seem clear.

Stories are important in business. Storytelling sells.

Ninety-one percent of American shoppers are buying online these days, and stories help them find your website. Stories are content, and, as Bill Gates told us years ago, “Content is king.” 

“Content” means something different to different businesspeople, though. So, what is content? It’s blog posts about your work, staff, and customer successes; photographs that show your products and interactions with clients and staff; infographics on the benefits of your products or services; videos of staff, clients, and customers; and newletters and eblasts that offer news and resources. 

More simply put, content is information and education about your work.

You must create content to reach your audience and stay relevant. It brings fresh material to your website, which improves your Search Engine Optimization, or SEO, and makes it easier for your prospects to find you.

Telling stories keeps your audience informed about what you do, how you do it, why you do it, and how you can help. It keeps you engaged with your clients and prospects and ensures when they need what you do, you are top of mind for them. 

Now is the time to add more content to your site and refresh what’s there. What is new in your business? What is different? How are you helping people solve problems in their work and lives?

Start creating new online content for your business that addresses the changes you have made and the ways that you are improving your services, and your clients’ lives. This will help you make a comeback and keep your business strong.

Post blogs. Start conversations on social media. Send out enewletters and eblasts.

If you are not part of the online dialogue, you are not getting noticed. 

Stay tuned for tips on everything from what stories you might tell about your work to networking advice. 

Let’s stay relevant, strong, and consistent in this time when so much is shape-shifting in the world.

Email me to schedule a conversation. 

We can talk about what you might feature on your website, and what stories are newsworthy.

Wouldn’t it be great to find yourself in the newspaper some morning while you’re drinking your coffee? I can make that happen—over and over.

Just get in touch.

Learn how I can help you strategize your storytelling so that you reach your audience on your website and also connect with the media so you can raise awareness in the wider community.

Let me help you get started with your storytelling campaign.

The post Fresh Content for Regrowth appeared first on Beetle Press.