I can tell stories to any audience, on any topic, in any genre, and across all channels of communication.
I can also promise that my stories will have the desired effect. Used in your organization’s glossy magazine, in your enewsletter, or in blog form on your website, my stories will inspire people to volunteer for you, donate to your cause, or support your business and its work.
A blog is a proven marketing tool that will help you raise awareness. I can help you use your posts to also position yourself as a thought leader in your field.
Use your blog to drive traffic to your website via social media and simultaneously draw attention to new products and services, or recognize a valuable client, staff member, or industry colleague.
Blogs that post consistently tell a story over time about your mission, vision, and values. If your business relies on feedback to develop its products or services, blogs are also a great tool for gathering immediate comments and suggestions.
I don’t just write blogs for clients. I help them to brainstorm what the focus of their blogs should be. These are great blog topics for any business or organization:
My enewsletter remains one of my most powerful marketing tools. That’s because I use it to educate and not to sell. I offer stories about my clients and the work we have done together. I never say things like, “Call me today to buy a press release.”
But my readers call me anyway because I use my enewsletter to demonstrate results.
I can help you create an enewsletter, or turn the one you have into a more powerful means for generating new or repeat business. It’s common knowledge today that newsletters offered in collaboration with social media and blogging can help keep your work top-of-mind.
These are great topics for any business or organization’s enewsletter:
I have a longtime specialty in writing—or editing—articles that appear in magazines and newsletters across the Valley, and I serve as a go-to for area colleges and universities and other nonprofits.
I write stories for alumni magazines, view books, campaign reports, annual reports, and brochures. I have been the editor of Westfield State University’s alumni magazine since 2002, and I have written for Holyoke Community College, Springfield College, Mount Holyoke College, and Deerfield Academy.
I write about faculty members, staff members, students, board member, alumni, donors, and volunteers. I show how organizations from social service groups to colleges and universities change lives through services that support health and well-being and quality education.
I never miss my deadlines, and I’ll give you a story so clean it will shine.