I have worked with Ruth Griggs for nearly a decade, partnering with various clients and creating a range of materials together—from press releases to blogs to social media content. Recently, Ruth [...]
As you create and roll out your storytelling campaign to raise awareness about your business or organization, you need to make sure you are producing content of value and not just more noise.
In my monthly meetings with clients, I often hear them tell stories that shine a positive light on their work and crystalize their edge. They usually don’t recognize the opportunities, though, [...]
I have been working with Monica Curhan, senior vice president director of marketing at Florence Bank, a local, mutually owned bank in Florence, Massachusetts. Recently, she offered some thoughts [...]
I love giving my clients peace of mind, and I do this by taking the pressure off them—by sharing their news in a clear, concise way across the best channels. They get noticed. They get feedback.
Just as I do when working with clients, I started the work of shaping a content campaign to raise awareness about my own business by strategizing. I thought about the big picture first and [...]
I have been working for about five years with Jody Doele, co-owner and marketing director of Thornes Marketplace, a historic and eclectic shopping center in Northampton, Massachusetts. Recently, [...]
I’m a longtime storyteller, and for several years now, I’ve been showing you the kinds of stories I write for clients to help them raise awareness and educate those they serve. In these gnarly [...]
Note: I was featured recently in book blogger Laura Smith’s blog as a guest poster. Laura reviews books and blogs about them. What appears below is an excerpt from the post I wrote for her site.
