Storytelling for a Marketing Firm

This past year, I’ve taken on several freelance writing projects for Lisa Baker Associates, a full-service digital marketing agency that uncovers and tells a company’s unique story. Through blogs and press releases, I’ve been helping LBA build awareness for insurance clients, the work they do, and the services they provide. Most recently, I wrote a Q&A blog for LBA’s client Morse Insurance located in Easton, Massachusetts. The blog is part of a series in which Morse shines a light on a local business owner and their company and the spotlight I wrote was about Audio Video Intelligence Inc., also located in Easton.

Audio Video Intelligence founders James Shapiro and Allan Waldorf have been recognized for their outstanding smart home and commercial business services and provide property owners with better control over sound, video, lighting, and security. “Welcome to your electronic lifestyle” is the greeting customers see on a large, inviting sign when they enter the showroom. This is a fitting introduction to the business, which offers customers a world of electronic solutions to fit their home and business needs, from smart automation to audio and visual, security and surveillance, networking, intelligent lighting, and more.

James and Allan have been friends since sixth grade. Read the conversation with James about how the business got started and how he and Allan have grown it over the years.