Pay attention. That’s my new message to myself when I go to visit client prospects. “Pay attention to where you are,” I tell myself and I do a spot check of what is on my person.
“You just found the best exercise routine on earth! Try it now for free!” I edited the content for a fitness instructor’s website recently, and those were the first words on his home page. I [...]
The most meaningful, and by far the most difficult, piece of writing I ever tackled was my husband, Ed Godleski’s, obituary. Ed was diagnosed with metastatic lung cancer in May 2010, and as his [...]
One of the problems with being a writer and editor is that I find myself editing things in my head all the time, such as menus and billboards and the flyers that appear on bulletin boards everywhere.
There’s no magic to getting news about your business or organization into the local press. There’s a science, and it’s called: send a press release. But when you send one, think it through, take [...]