I own a home in Easthampton and live less than two miles from Eastworks – the old, rambling mill building on Pleasant Street that is full of artists, entrepreneurs and restaurants. So, when I [...]
Long before two couples opened a bagel shop last year in a former historic train station in Easthampton, they were friends first. Chris and Andrea Zawacki and Brian and Shannon Greenwood have [...]
Kyle Sullivan is a member of my BNI. As vice president, he never stops working to help his fellow members grow their businesses and to help the Mill River chapter grow as well. That’s because [...]
Every once in a while, business owners and organization leaders get notes – or emails – offering praise for good work from clients and customers. In the PR and communications world, we call these [...]
Jason Turcotte reminds me of the month of March because he’s like a lion and a lamb. The owner of Turcotte Data & Design and the managing director for BNI’s Western Mass region, Jason is [...]
Note: With this piece, I introduce a new blog series that will post on occasion and be interspersed with Beetle Press’ more usual posts. I’m calling this series, “The Big Reach.” It will offer [...]
Judy and I are journalists, so curiosity and questioning come naturally to us. This is why networking feels more like socializing. We meet people. We get interested in what they do, and the next [...]
Relationships are so important in business – just as they are in our social spheres. As a small business owner or the leader of an organization, you should always be thinking about how you are [...]
Unless you sell kayaks or ice cream, summer can be a great time for business owners to evaluate their marketing and communications efforts and identify a strategy for jumpstarting sales and traffic.
Email and online communications are convenient, and they make business flow more quickly and efficiently, but sometimes, people get so casual that professionalism is lost and business stalls out.
