Florence Bank Launches New Program that Acknowledges 11 Local Residents and Benefits 11 Nonprofits

 In Client Press Releases

Community Champions Sweepstakes to coincide with Customer Appreciation Week in May

FLORENCE—Florence Bank has announced the launch of a new program that will offer recognition to 11 local residents who are community-minded while also benefitting 11 area nonprofits.

Through the new Community Champions Sweepstakes, customers can cast one vote in their neighborhood branch for a person in their community who goes above and beyond to ensure that residents are safe, healthy and happy. Nominees do not need to be customers of Florence Bank.

There will be one winner selected at random for each of the bank’s 11 branches. Those 11 winners will then have the privilege of selecting an area nonprofit to receive a $500 grant.

The program will coincide with the bank’s Customer Appreciation Week, typically celebrated in May.

“We are excited about this new program that gives our customers an opportunity to say thank you to someone in their community who works hard for the common good,” said Florence Bank President and CEO John F. Heaps Jr. “We like acknowledging Community Champions. This region depends on them, and it’s nice to say thank you.

“We also like that we’re giving these Champions the opportunity to, in turn, recognize an organization of their choice to receive a $500 gift. It creates good will,” Heaps added. “It’s fun!”

Community Champions nominations will be accepted at bank branches from April 15 to May 6. Winners will be announced to the public on Friday, May 10 via Florence Bank’s social media platforms.

The Community Champions will be lauded at celebrations at the individual bank branches from Monday, May 13 through Friday, May 24.

The Community Champions program is similar to Florence Bank’s Customers’ Choice Community Grants Program in that customers get to take part in the voting, and nonprofits benefit.

In March, Florence Bank granted $102,500 to 61 area nonprofits at the Customers’ Choice awards celebration at the Garden House at Look Memorial Park. Heaps handed out 55 checks to nonprofits that night, and also awarded $500 each to six organizations that did not receive enough votes to qualify for an official award.

For additional information about the new Community Champions program, stop in to any of our 11 Florence Bank branches to learn more.

Florence Bank has branches in Amherst, Belchertown, Easthampton, Granby, Hadley, Northampton, Williamsburg, West Springfield, and Springfield, and it is headquartered in Florence.

Florence Bank is a mutually-owned savings bank chartered in 1873. Currently, the bank serves the Pioneer Valley through 11 full-service branch locations in Florence, Northampton, Easthampton, Williamsburg, Amherst, Hadley, Belchertown, Granby, West Springfield and a new branch located on Allen Street in Springfield. Additionally, they offer 28 ATMs and a wide range of financial services including investment management through FSB Financial Group (FSBFG) to consumers and businesses.  Florence Bank is consistently voted best local bank by the readers of the Valley Advocate and the Daily Hampshire Gazette.

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