For Best Results, Keep Your Site Fresh

 In Blog

Websites are a crucial marketing tool as more and more people turn to the Internet for information and amenities. They are a quick and easy way to find out about a company’s services and products from the comfort of one’s home or hand-held device. But just having a website isn’t enough. It is important to keep your page up to date in order to increase the efficiency of your online presence.

Keeping a site current can be as simple as maintaining a blog and adding new posts on a consistent basis. Or, if you are a retail shop, make sure information you have on your site about your products and services matches, and is as current, as what is in your store and on your shelves. You wouldn’t let your stock go untouched for months, right?

We practice what we preach here at Beetle Press and recently updated all of the messaging on our website. We also maintain a weekly blog that offers news and information to readers.

Here are five reasons for updating your business’ website on a regular basis:

  1. It shows that your company is active. Viewers want to see that your company is engaged. There is nothing worse than going to a website and seeing that the last time the owners added content was a couple years ago. Having a consistently updated news page or blog is a great way to show new and returning guests that your business is hard-working and significant in your field and community. A website that is well-used also tells your customers that you care about your image.
  2. It keeps visitors coming back. Internet users are famous for having a short attention span; with so much new content being added to the digital world daily, yesterday’s news can feel like it happened a year ago. By consistently adding fresh content to your website, visitors will come back on a regular basis to see what’s new with your company. This way you can hold customers’ attention, ensuring that they will continue using your services and recommending your business to friends, family members or even their followers on social media.
  3. You’ll stay on Google’s radar. If you update and add content to your website on a regular basis, search engines will move your site up in their search rankings. This means that when people search for content, your website will be more likely to appear on the first page of results, so more customers will be connected to your company.
  4. You’ll increase traffic. Content management systems allow you to view statistics on how often people are visiting your business’ website. Use this tool to your advantage by playing with what format and information on your website increases customer traffic. By tweaking parts of your website a bit at a time you can experiment with what viewers find attractive and informative. It’s an ongoing process, though.
  5. You can also increase viewing diversity. If you stay up to date in terms of how your customers can view your site, you’ll be sure that people will find you on their cell phones and tablets as well as on their laptops and PCS. People surf the Internet on more than just their computers in this day and age.

These are just a few advantages of keeping your business’ website active and fresh. Don’t let your website stagnate, even if you are in love with your current site’s look and content it is important to be innovative and continue refining and updating what you have.

Make these changes a bit at a time. It is hardly ever wise to completely restructure your website in one go as it can confuse your viewers who are accustomed to your format. Always be user friendly, and be diligent in showing the online world what your company is all about and what to expect from you in future.

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