Helping a Client Promote an Art Pop-Up Shop

Note: I help clients promote news and events to help raise awareness and attract notice. Recently, I wrote a press release for neuro-artist Laura Bundersen to promote an art pop-up shop she will host in Springfield, Massachusetts, at the end of the month. This week, I’ll send the release to the media, and I repurposed that release, too, creating the below letter, which Laura mailed and emailed to people in her audience.

I’m very excited to announce that I will exhibit and sell my mixed-media brain artwork at a one-of-a-kind, neuro-themed pop-up shop in Springfield from Nov. 29 through Dec. 4. 

Earlier this summer, I was chosen as one of 10 entrepreneurs to take part in an inaugural experience at ReevX, a community hub at 270 Bridge St. in Springfield that’s funded by Berkshire Bank and supported by Valley Venture Mentors. This gives me the opportunity to use the space for my solo display and sale.

My neuro-art pop-up shop will be open Nov. 29 to Dec. 3 from 11 a.m. to 6 p.m. and on Dec. 4 from 11 a.m. to 4 p.m., and you are officially invited. I hope to see you there!

I call myself a “neuro-artist” because my work especially resonates with people with neurological disorders, their loved ones, and with scientists, neurologists, psychologists, and others in healthcare. 

At the heart of many of my pieces is painstaking hand embroidery. A canvas might feature a whimsical rendering of a brain, in handiwork at the center, with paint on a work’s periphery. Each piece is unique and colorful and offers fantastical, imaginary brains. The originals are transformed into fine art prints, notecards, and art to wear in the form of enamel lapel pins and earrings. Everything will be available at the pop-up shop the week after Thanksgiving.

In 2014, I was inspired in part by people in my family and friends living with dementia, brain tumors, or mental illness to create my first two brain pieces. At the time, I was a sponsored research officer at Mount Holyoke College, helping faculty members submit grant proposals to fund their research; I worked closely with neuroscientists, and they encouraged me. One of them told me I should exhibit at the Society for Neuroscience annual convention, and since then, I’ve been concentrating only on brains. I’ve also been particularly encouraged by a pediatric neurosurgeon who has bought eight original pieces over the years.

Since I began focusing on neuro-art, I have become fascinated by brain health and appreciative of professionals working in the field—including scientists and healthcare professionals like you.  

I hope you can come see my work on display at the pop-up shop, but if you can’t make it in person, you can learn more on my website at www.laurabundesen.com. 

Here’s to healthy brains.

Laura