Janice Beetle Expands Services into the Lakes Region

 In Client Press Releases

LACONIA—Janice Beetle, a longtime writer and editor from Western Massachusetts, has expanded her services into the Lakes Region of New Hampshire.

Beetle, who lives both in Easthampton, Massachusetts, and Laconia, runs two businesses, Beetle Press and Janice Beetle Books LLC. She is offering her services through both organizations in this region.

Through Beetle Press, Beetle offers a range of writing, editing, and digital marketing services.

A former journalist, she writes and distributes press releases to local media and also does media consulting. 

The scope of the other services she offers is broad; she writes and edits articles for publications that include newspapers, alumni magazines, campaign reports, and annual reports. She also partners with marketing directors and organization leaders, serving as an extension of their marketing teams. 

Beetle helps her clients identify and develop the stories that help them raise awareness and develop volunteer bases and fundraising efforts. She tells client stories across multiple channels, which include PR, blogs, and messaging on social media.

Beetle’s clients in this region include the Laconia Daily Sun, Plymouth State University, and Patrick’s Pub & Eatery, owned by her brothers Jeffrey and Allan Beetle.

Beetle Press was founded in 1998. In Western Mass, Beetle’s clients include Smith College School of Social Work, Westfield State University, United Way of Hampshire County, Florence Bank, Thornes Marketplace, and Glenmeadow, a retirement community.

Janice Beetle Books is a newer business, founded this spring, and it focuses on book development. “People come to me with an idea for a book that they are passionate about,” Beetle said. “They need help with some part of the work—whether it’s developing the idea, writing or editing the manuscript, or navigating the publishing process.”

“It’s very exciting to help people bring a long-held desire from book idea to bookshelf,” she added.

Beetle also offers writing coaching services for creative writers.

The following are recent clients and their book titles: Jim Ricci, author of Hand, Horse and Motor: The Development of the Lawn Mower Industry in the United States; Tom Zink, author of Seasoned: A Memoir of Grief and Grace; and Peter Cichon, who co-wrote Flight of Integrity with Beetle. All titles are available on JaniceBeetleBooks.com.

Flight of Integrity is a novel that fictionalizes a turn for the worst in Cichon’s career. It will be published by Off the Common Books in Amherst, Massachusetts, in September. Beetle will read from the book in the fall at venues in the region.

She would be pleased to be invited to read and discuss the book development process by community groups, book groups, or women’s groups. Contact Beetle at Janice@BeetlePress.com.

Learn more about Beetle Press at BeetlePress.com.

Learn more about Janice Beetle Books at JaniceBeetleBooks.com.

Beetle holds a bachelor’s degree in English from Westfield State College. 

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