For several years now, I have been writing for the Laconia Daily Sun in Laconia, New Hampshire. I very much enjoy returning to my journalism roots for these assignments and writing for a daily paper that is well-respected in the community. As a relatively new resident of the Lakes Region of New Hampshire, I am also enjoying the chance to meet new people.

This is a story about a little girl with a rare genetic disorder whose parents are fundraising in hopes there will one day be a treatment they can afford. Read it here.

The post Hope for Livi: One family’s commitment to raising awareness, preparing for eventual treatment appeared first on Beetle Press.

Goal of the messaging is to encourage and inspire community members to overcome barriers

FLORENCE—Samantha Bertini will be a ninth grader at Ludlow High School in the fall. A seasoned wrestler, she weighs in at 97 pounds and is a few inches shy of five feet, yet she frequently champions even in the boy’s division and was the recent title winner in the 40th annual Bay State Games Wrestling Competition. 

Samantha excels because she has access to broad athletic opportunity and knows how to overcome barriers with dedication.

Likewise, Emma Boyer-Martinez, a 7-year-old poised to enter a second-grade classroom at E. N. White School in Holyoke in the fall, lives with disabilities that make some activities more difficult for her. She loves horses and riding and takes part in therapeutic lessons that help her build strength and balance, pushing past the fears she sometimes has about falling from on high.

Both Samantha and Emma are featured in a new brand commercial Florence Bank will soon launch to raise awareness about access and inclusion and to inspire and encourage community members to overcome barriers and offer an assist to those who might need one. 

Over a dozen local residents are featured in the spot, including a man who relies on a wheelchair and caretakers to access opportunity, and seniors and people of different ethnicities. Also featured in the commercial are several local nonprofits, such as the Therapeutic Riding Center in Holyoke, where Emma takes lessons, and All Out Adventures in Northampton, which promotes community health and independence for people with disabilities through outdoor recreation.

“I think the ad will resonate,” said Lisette Martinez of Holyoke, Emma’s mother. “The theme is something a lot of people can relate to, and I think it’s a great theme to focus on. There’s not just one way to be a strong person. What an important message.”

Florence Bank President and CEO Kevin Day said bank staff homed in on the idea for the ad after seeing so many people in the Valley staying strong, pushing through adversity, and overcoming challenges, particularly in the past few years.

“In this year’s brand campaign, we decided to celebrate the overcomers—those who inspire us by their achievements, despite the challenges they face every day,” he said. “The campaign highlights that spirit and reinforces the idea that access and inclusion are essential in a community, and that even when life can be hard, we can be inspired to rise above.”

In addition to the 30-second television commercial, the campaign will be supported by radio, billboards, and social media. In keeping with the bank’s brand, the new ad features custom music drawing on elements from the original Florence Bank “Always” score and also incorporates a fresh new style. 

“The song is upbeat and happy, just like the people in the Valley,” said Monica Curhan, senior vice president / marketing director at the bank. “Even though life isn’t always easy, we can still experience joy and find something to sing about.”

James Soffen of Ludlow, Samantha’s stepfather, said Samantha has been wrestling since kindergarten and currently trains at five area gyms, including Team Link Brazilian Jiu Jitsu in Ludlow, where Samantha’s section of the ad was filmed.

He said Samantha is drawn to learning and “being able to do things that most people can’t.” Taking part in the ad offered an opportunity for her to showcase her drive and ability to overcome the odds.

“I appreciate the theme of the commercial and think it’s great for the community to see what other people are capable of, and, hopefully, it will help others in their personal struggles,” Soffen added.

Martinez said Emma rides with three other children at the equestrian center, and there are volunteers who help offer the mix of physical and occupational therapy. 

Emma said, “It’s fun to learn something new, and there’s only a little bit of scariness. One time, I almost fell off my horse, and then I caught myself.” She loves interacting with the horses and agrees with her mother that the lessons help her build confidence.

All Out Adventures is also about building self-assurance, in part by creating access to outdoor activities for people with disabilities and their family members and friends. Karen Foster, executive director, said the nonprofit helps people go cycling, kayaking, canoeing, stand-up paddle boarding, snowshoeing, hiking, ice skating, and cross-country skiing.

“One of our goals as an organization is to break down barriers to participation and recreation, and one barrier is that people don’t think it’s possible for them because most advertising and imagery we see of people taking part in outdoor recreation features younger and able-bodied people,” Foster said.

She appreciates that the Florence Bank ad portrays roughly a dozen of the organization’s participants cycling through the Frank Newhall Look Memorial Park. “That helps to change the perception of what’s possible,” she said. “Celebrating inclusion is so powerful and so important, and I’m really invested in that.”

To view Florence Bank’s new commercial, visit FlorenceBank.com or search for “Florence Bank” on YouTube after August 22.

About Florence Bank

Florence Bank is a mutual savings bank chartered in 1873. Currently, the bank serves the Pioneer Valley through 12 full-service branch locations in Florence, Northampton, Easthampton, Williamsburg, Amherst, Hadley, Belchertown, Granby, Chicopee, West Springfield, and Springfield. Additionally, it offers 25 ATMs and a wide range of financial services, including investment management through FSB Financial Group (FSBFG) to consumers and businesses. Florence Bank is consistently voted best local bank by the readers of the Valley Advocate.

The post Florence Bank Launches New Brand Commercial Highlighting Access and Inclusion appeared first on Beetle Press.

There are many ways to raise the visibility of your business or nonprofit. One solid idea is to launch and regularly distribute an eblast—like this one—to engage with your prospects and position yourself as a thought leader.

You can send eblasts whenever you have news—and time—whether that’s weekly, monthly, or quarterly. Offer tips and resources from your industry, promote the work you do for clients, link to blogs and other content on your website, and generally make clear what sets you apart. 

Here are some suggestions for creating eblast content that will get noticed:

Choose topics that interest your audience. If you’re a dentist, offer the latest on hygiene and tooth health; maybe there’s a cool new electric toothbrush out there you could feature. If you’re a cabinet maker, showcase that gorgeous kitchen you just renovated, offering a brief narrative on the scope of the project illustrated with photos from the job site; pair that piece with a story on how home renovation increases property value. Think about the kinds of questions your clients ask you and answer them with stories in your eblast. Clients and prospects alike will thank you for the education and information, and it may inspire them to reach out for an appointment or an estimate. 

Write snappy subject lines that are informational—not just showy. Stay away from subject lines like “Best deal of the day” or “You have to open this email.” Instead, focus on what your clients and prospects want to know or information that might intrigue them. A massage therapist might dream up a subject line that says, “Massage helps promote good sleep patterns,” for instance. Again, think about the problems you help clients solve and offer information that will get your prospects thinking about how you might be able to help them, too. 

Simplicity is key in keeping readers’ attention. It can be tempting to go on and on about topics you know a lot about, using everything from detailed quotes to bibliographies. You are sure to lose readers that way. Keep your enewsletter items within a 100 to 150 word count. If there are longer messages you want to share, link to that content on your website; doing so will help drive traffic to your site. 

Divide your content into distinct sections. Offer three or four separate items in your newsletter, such as a main story, a sidebar offering a tip of the week or month, maybe a bulleted list on “Top five things you need to know about …” and a client story. Keep each piece short and sweet, and you will raise awareness, education, and interest. 

Before you hit the Send button, give your content a careful read. This is a critical step. Your newsletter is a representation of you and your professionalism, so it should be polished and well-executed. Once your enewsletter seems complete, set it aside for 24 hours and look at it the next day with what we call “fresh eyes.” You are likely to then see mistakes you may have glossed over.

Make good use of an eblast to keep the conversation of your programs, services, and successes going!

The post Eblasts Get Attention appeared first on Beetle Press.

I gotta say, there’s really something to this content campaign thing.

Ever since I started storytelling to raise awareness about my work, my business has gotten a significant boost, and I am as busy now as I was pre-COVID-19. In addition to reconnecting with clients who could not offer assignments during the pandemic for various reasons, I also heard from new clients. All of them were reading what I was writing. They were listening. 

Hail to marketing strategy!

The lesson here is that if you create your own campaign, your prospects will listen to you, too. And they will respond by reaching out.

If you are looking for new business or want to raise awareness about new programs and services—or if you’d like to inspire new donors and volunteers to your nonprofit—I highly recommend you create a strategy and start telling stories. 

Prepare and post blogs about your work, staff, and customer successes. Take and post photographs and videos that show your products and interactions with clients and staff. Provide infographics on the benefits of your products or services, and offer resources to your customers and prospects, too.

The people you cater to are hungry for information. They will be grateful to you if you provide it. 

Creating content for your website and social media platforms allows you an economical way to reach your audience and stay relevant. It brings fresh material to your website, which improves your Search Engine Optimization, or SEO, and makes it easier for your prospects to find you.

Telling stories keeps your audience informed about what you do, how you do it, why you do it, and how you can help. It keeps you engaged with your clients and prospects and ensures when they need what you do, you are top of mind. 

I have proof.

Over the past six to eight weeks, a contact on my enewsletter list who I’d never had the pleasure to work with reached out because she was hosting an art event. I did a press release for her and helped her get exposure in BusinessWest and the Springfield Republican.

A client who is a marketing director at a premier retirement community circled back to me for help during a staff transition, and I reconnected with several other former clients and took on assignments from them. 

My days are full and fulfilling!

Check out the press releases I have been writing for clients and look at other client content as well.

I would be happy to help you plan your own content campaign and tell stories about your work. 

If your business changed as a result of COVID-19, or if you had to pivot in some new way and now have new programs or services, I can help you tell your customers and prospects how you might be able to better serve them.

Reach out to start a conversation today! I guarantee if you start promoting yourself with fresh content, you’ll see promising results.

Stories are important in business. 

Storytelling sells.

The post Proof That Content Sells appeared first on Beetle Press.

Laura Bundesen’s mixed-media artwork of the human brain resonates with people who have neurological disorders as well as scientists, neurologists, psychologists, and others in healthcare

SPRINGFIELD—Laura Bundesen, an artist-entrepreneur of Huntington, will exhibit and sell her mixed-media brain artwork at a one-of-a-kind, neuro-themed pop-up shop at ReevX Labs in Springfield from Nov. 29 through Dec. 4. 

Bundesen is one of 10 entrepreneurs chosen for the inaugural experience at the community hub at 270 Bridge St., which is funded by Berkshire Bank and supported by Valley Venture Mentors. She is excited to have the opportunity to use the space for her solo display and sale.

Her neuro-art pop-up shop will be open Nov. 29 to Dec. 3 from 11 a.m. to 6 p.m. and on Dec. 4 from 11 a.m. to 4 p.m. Community members are invited.

Bundesen calls herself a “neuro-artist,” and said her work, which ranges from $14 enamel lapel pins to $3,600 embroidered paintings, especially resonates with people with neurological disorders, their loved ones, and with scientists, neurologists, psychologists, and others in healthcare. 

“They find it intricate, interesting, and inspiring,” she said, adding, “I’ve had a number of people who’ve had traumatic brain injuries, brain tumors, epilepsy, stroke, or multiple sclerosis (MS) buy my work because it inspires them and gives them hope.” 

At the heart of most of Bundesen’s work is painstaking hand embroidery. A canvas might feature a whimsical rendering of a brain, in handiwork at the center, with paint on a work’s periphery. Each piece is unique and colorful and offers what Bundesen calls “fantastical, imaginary brains.” 

Bundesen began embroidering in the ’70s as a teenager, and she has long been involved in art communities and served as the executive director of an art school in New Jersey in the early 2000s. 

In 2014, she was inspired in part by people in her family and friends living with dementia, brain tumors, or mental illness to create her first two brain pieces.

At the time, she was a sponsored research officer at Mount Holyoke College, helping faculty members submit grant proposals to fund their research; she worked closely with neuroscientists.

“They liked my work and encouraged me,” she said. 

“One of the neuroscientists told me I should exhibit at the Society for Neuroscience annual convention, and since then, I’ve really been concentrating only on brains,” she said, noting she was also particularly encouraged by a pediatric neurosurgeon who has bought eight original pieces over the years. “She keeps coming back. She is appreciative because she does handiwork herself, and she understands the hours and hours of labor that go into it.”

Since she began focusing on neuro-art, Bundesen has become fascinated by brain health, and she’s learned much, such as that nearly one in six people are living with a neurologic disorder. “What really fascinates me, besides how the brain works, is that we’re learning so much every day,” she said. “I have an innate curiosity born out of dealing with neurologic disorders in my own family and with people close to me.”

Bundesen’s work includes mixed media originals, prints, earrings, coloring books, and brain-shaped lapel pins. A large selection will be available at the pop-up shop for in-person shopping. Anyone interested in learning more about her wares can visit her website and shop at www.laurabundesen.com. 

The post Huntington Artist-Entrepreneur to Host Art Pop-Up Shop at ReevX Labs in Springfield from Nov. 29-Dec. 4 appeared first on Beetle Press.

As you create and roll out your storytelling campaign to raise awareness about your business or organization, you need to make sure you are producing content of value and not just more noise. 

People are saturated with content today. You want to make sure you are standing out and getting noticed. Not deleted. Or unfollowed. Or unfriended. 

The best way to make sure you are connecting with your audience is to focus on educating them about what you do, rather than selling to them. I help clients discern between what is education and what is off-putting.

Here’s an example of noise: 

“You just found the best nutritional advice on earth! Try it now for free!”

Or “Come take a tour and see why we’re the best retirement community in your area.”

That is not storytelling. That is just telling.

We all want to be seen as the best, though, and when we are the best, we want our prospects and clients to understand what sets us apart.

Show them success stories. There is no better content.

If you are a nutritional therapist, and you are consistently helping people to make healthier choices, and you are changing lives in some way, tell that story. Write about your client who suffered from embarrassing and frustrating digestive problems for years until you taught them that soups and stews made from real bone broth, and foods that are made without preservatives, could eliminate the problems. 

If you are the premier retirement community, tell stories about your residents, what they enjoy, and how your center is enhancing their lives. 

Show your superpowers.  

Educate. Don’t sell.

Every person in business has a product, service, or concept they want us to buy, but most of your clients aren’t thinking about shopping and buying when they are on social media or using Google to search for something they’re interested in. 

They are poking around, seeing what’s out there.

People need to be wooed in a gentle way. They need to learn who you are and what you do and what the benefits are for them in order to get interested in your wares. 

Here are some tips for moving your marketing content in a direction that is educational:

Share your success stories. In your blog, your enewsletter, donor newsletter, or on your website, share the stories of clients who have had a positive experience. Tell the stories of clients who came to you in need and are now thriving because of your good work.

Avoid superlative phrases and or statements that could appear to go over the top. Maybe the health program you offer is the best on the earth, you have to earn trust by showing your audience why it’s the best. Teach your audience how to make broth, explain why it’s healing, and tell stories about who you have helped regain their life.

Simple is best. Keep your content short, simple, clear, and concise. Online messaging should be brief, between 300 and 500 words, so don’t go into more detail than you need and don’t get sidetracked with tangents.

You will have so much more success when you are gentle with your audience and teach them what they need to know about you.

If I can help position you as a thought leader, so your audience gets the best view of you, pop me an email to start a conversation.

And make sure you have signed up for my blog and my enewsletter, here. Don’t miss a tip!

The post Make Sure Your Content Isn’t Just Noise appeared first on Beetle Press.

Note: I help clients promote news and events to help raise awareness and attract notice. Recently, I wrote a press release for neuro-artist Laura Bundersen to promote an art pop-up shop she will host in Springfield, Massachusetts, at the end of the month. This week, I’ll send the release to the media, and I repurposed that release, too, creating the below letter, which Laura mailed and emailed to people in her audience.

I’m very excited to announce that I will exhibit and sell my mixed-media brain artwork at a one-of-a-kind, neuro-themed pop-up shop in Springfield from Nov. 29 through Dec. 4. 

Earlier this summer, I was chosen as one of 10 entrepreneurs to take part in an inaugural experience at ReevX, a community hub at 270 Bridge St. in Springfield that’s funded by Berkshire Bank and supported by Valley Venture Mentors. This gives me the opportunity to use the space for my solo display and sale.

My neuro-art pop-up shop will be open Nov. 29 to Dec. 3 from 11 a.m. to 6 p.m. and on Dec. 4 from 11 a.m. to 4 p.m., and you are officially invited. I hope to see you there!

I call myself a “neuro-artist” because my work especially resonates with people with neurological disorders, their loved ones, and with scientists, neurologists, psychologists, and others in healthcare. 

At the heart of many of my pieces is painstaking hand embroidery. A canvas might feature a whimsical rendering of a brain, in handiwork at the center, with paint on a work’s periphery. Each piece is unique and colorful and offers fantastical, imaginary brains. The originals are transformed into fine art prints, notecards, and art to wear in the form of enamel lapel pins and earrings. Everything will be available at the pop-up shop the week after Thanksgiving.

In 2014, I was inspired in part by people in my family and friends living with dementia, brain tumors, or mental illness to create my first two brain pieces. At the time, I was a sponsored research officer at Mount Holyoke College, helping faculty members submit grant proposals to fund their research; I worked closely with neuroscientists, and they encouraged me. One of them told me I should exhibit at the Society for Neuroscience annual convention, and since then, I’ve been concentrating only on brains. I’ve also been particularly encouraged by a pediatric neurosurgeon who has bought eight original pieces over the years.

Since I began focusing on neuro-art, I have become fascinated by brain health and appreciative of professionals working in the field—including scientists and healthcare professionals like you.  

I hope you can come see my work on display at the pop-up shop, but if you can’t make it in person, you can learn more on my website at www.laurabundesen.com. 

Here’s to healthy brains.

Laura

The post Helping a Client Promote an Art Pop-Up Shop appeared first on Beetle Press.

In my monthly meetings with clients, I often hear them tell stories that shine a positive light on their work and crystalize their edge. They usually don’t recognize the opportunities, though, until I point them out.

“That’s a story,” I’m apt to say. “Can we do a blog about that?”

If the story has broader appeal—say if a staff member won an award or went above and beyond in some way in providing customer service—I am also apt to recommend a press release.

Say you own an insurance company, and a client pops you an email to say, “I had a fender bender last night and was so pleased with the response I got when I called your office for help. Joe Insuranceguy reported the accident to the insurance company for me. I didn’t have to do a thing except have my car towed. And I have an adjuster coming tomorrow to give me an estimate. Today, even simple things can be so frustrating and time-consuming. Thanks for making something feel easy.”

When you receive feedback like this, that’s your hint to make the story work for you.

Thank your customer for sharing the positive experience and ask if you can use his or her story on your social media platforms. Ask if you—or your content creator—can do a quick interview to get more details and flesh the story out. 

Don’t be shy about it. And don’t overlook the opportunity. 

Here are some tips for turning testimonials into stories:

Get permission. When a client, customer, or volunteer sends you a communication or calls you on the telephone to thank you for good service or a great product, make sure that after you thank them for taking the time to pass the feedback on, your next question is, “Would it be okay to use your thoughts in our promotional materials? And can I use your name?” Don’t worry that it may seem in poor taste. Self-promotion is very effective when it’s done well. And doing it well begins with making sure you have permission.

Take it one step further. When you receive a positive testimonial and have received permission to use it, ask if you can tell the whole story. In the example of the insurance company and the fender bender, ask for some more details: What kind of car? Where was the accident? What was the name of the employee who helped you? How did they make it easy for you to file a report, and how did that improve your day? Turn the customer’s answers into a story that demonstrates your company’s excellence in customer service. Don’t know how to tell that story? Then present just the questions and answers on your website—or reach out to me!

Tell the story on multiple channels. Keep these testimonials short, under 300 words, pair them with a photo if you can, and share them in your enewsletter and your blog, and on a print flyer you post in your office. Condense the testimonial into several short sentences, and offer up several posts on your social media platforms. If you’re a nonprofit helping to transform a community, turn the testimonial into a press release and send it to the media. Create a postcard that pairs the testimonial with your upcoming schedule of events or your latest product and send it to your clients and prospects.

Ask for testimonials. Sometimes—actually, most times—our clients don’t think to thank us or offer words of praise. But many times, they would be happy to share their story if asked. If you know a client or customer who had a great experience, ask him or her for a brief testimonial, ask if you can tell the story with a simple quote, in a blog, or with a Q&A.

Respect privacy. Don’t be upset if clients or customers don’t want you to share their testimonials, but do ask if it’s okay to use the testimonial without their name. 

I can help you strategize a campaign for sharing client feedback. Reach out to talk to me about how you can do that in a way that works for you. 

The post Testimonials are Great for Raising Awareness appeared first on Beetle Press.

Just as I do when working with clients, I started the work of shaping a content campaign to raise awareness about my own business by strategizing. I thought about the big picture first and communicated what I do and for whom, and then I planned how I would roll the details of the story out over time. 

In the past month, I told you that COVID-19 set me back and that I’m energized to rebuild my business by storytelling and creating new content for my website. I also told you why I was taking this approach: Because…content drives sales.

So, over time, I will show you what I do for clients, who I help and how, and most importantly, how you can raise awareness through storytelling on your website and social media platforms—and by outreach to the media.

If you don’t have the time or the experience to launch your own storytelling campaign to raise awareness about what you do, please reach out. I can help you strategize and roll out content that will get you noticed.  

Because everybody has a story to tell that will get them noticed. Stories connect us to the people we serve.

I tell stories for my clients who are successful CEOs, marketing directors, executive directors, entrepreneurs, and leaders of nonprofit organizations to raise awareness about what they do, what sets them apart, and what value their clients get from them. 

I partner with my clients on varying levels, which range from full consulting and strategy, along with writing press releases and other content, to simply writing content in following their lead. 

We talk together in easy, efficient conversation so I can assess what is new, what successes they’ve had in recent months, and how they’ve helped their customers and clients improve their lives.

I shine a light on my clients and help lift them up as thought leaders—the people you’d want to turn to when you need a retirement community for a parent, a bank to apply for a mortgage or open a checking account, or a nonprofit to support with your time and financial resources.

I might start a campaign with a story about the business owner’s inspiration for the work he or she does. And I might follow that up with a blog about a new service and the value it adds. 

We might continue the story with blogs on new staff members or team leaders, highlighting their experience and the ways they expand the reach or improve service in the organization.

In the late spring, when shops and storefronts were opening up again after the pandemic, to the joy of us all, I helped Thornes Marketplace in Northampton tell the story of its reopening. I wrote a press release that went out to the media and brought the television cameras in. (Read some feedback from Thornes co-owner and marketing director Jody Doele.)

I turned that PR into a blog that Thornes posted on its website.

This spring, I also highlighted Florence Bank’s Customers’ Choice Community Grants program, again with a press release about the annual awards celebration, during which bank leaders offer grants to several dozen local nonprofits. 

Again, a television crew and several print journalists came to tell their stories of the awards event. 

And I penned a blog about it for the bank’s website.

The stories I tell with and for clients take different forms, depending on the audience and who my clients want to reach. 

When you’re holding a public event or want to announce an anniversary, an award, a new service, or new member of your staff team, I would recommend and write both a press release—to reach your customers in the community—and a blog and social media posts—to reach those in your online audience.

If you feel stuck and want help getting started on your storytelling campaign, please reach out to talk. I can explain the varying levels in which we could partner to help you raise awareness and get results. 

I can also help you brainstorm your business or organization stories. I am certain there are many waiting to be told.

If you are not signed up for my blog, sign up here so that you don’t miss a post or a tip or idea.

This is a great time for rebuilding. Let me help.

The post Starting a Campaign to Raise Awareness appeared first on Beetle Press.

I’m a longtime storyteller, and for several years now, I’ve been showing you the kinds of stories I write for clients to help them raise awareness and educate those they serve. In these gnarly post-Covid—and perhaps pre-Delta-Variant—times, I’m also going to shift back at turns to talking about why I help clients create content. 

Businesspeople, including myself, have been knocked in the gut for the past 18 months, and now, we’re lifting ourselves up and focusing on regrowth and sales. It’s a great time for the reminders on how to make PR and content marketing work for you. 

The posts I have been creating for my audience in recent years have provided real-life examples of blogs and press releases I produce for clients such as Glenmeadow, Florence Bank, Thornes Marketplace, and the Greater Lakes Region Children’s Auction. They give prospects a solid idea of what I can do for them.

Starting with this blog, though, I will turn the spotlight on why my clients tell stories on their websites and how that content has helped them reach goals that included growing their customer base, finding new residents, raising funds, and recruiting volunteers. I’ll also tell you how you can use storytelling as your own marketing tool. 

It’s important to talk about the power of content now because our goals are multifaceted and our means for reaching them might not seem clear.

Stories are important in business. Storytelling sells.

Ninety-one percent of American shoppers are buying online these days, and stories help them find your website. Stories are content, and, as Bill Gates told us years ago, “Content is king.” 

“Content” means something different to different businesspeople, though. So, what is content? It’s blog posts about your work, staff, and customer successes; photographs that show your products and interactions with clients and staff; infographics on the benefits of your products or services; videos of staff, clients, and customers; and newletters and eblasts that offer news and resources. 

More simply put, content is information and education about your work.

You must create content to reach your audience and stay relevant. It brings fresh material to your website, which improves your Search Engine Optimization, or SEO, and makes it easier for your prospects to find you.

Telling stories keeps your audience informed about what you do, how you do it, why you do it, and how you can help. It keeps you engaged with your clients and prospects and ensures when they need what you do, you are top of mind for them. 

Now is the time to add more content to your site and refresh what’s there. What is new in your business? What is different? How are you helping people solve problems in their work and lives?

Start creating new online content for your business that addresses the changes you have made and the ways that you are improving your services, and your clients’ lives. This will help you make a comeback and keep your business strong.

Post blogs. Start conversations on social media. Send out enewletters and eblasts.

If you are not part of the online dialogue, you are not getting noticed. 

Stay tuned for tips on everything from what stories you might tell about your work to networking advice. 

Let’s stay relevant, strong, and consistent in this time when so much is shape-shifting in the world.

Email me to schedule a conversation. 

We can talk about what you might feature on your website, and what stories are newsworthy.

Wouldn’t it be great to find yourself in the newspaper some morning while you’re drinking your coffee? I can make that happen—over and over.

Just get in touch.

Learn how I can help you strategize your storytelling so that you reach your audience on your website and also connect with the media so you can raise awareness in the wider community.

Let me help you get started with your storytelling campaign.

The post Fresh Content for Regrowth appeared first on Beetle Press.