Proof That Content Sells
I gotta say, there’s really something to this content campaign thing.
Ever since I started storytelling to raise awareness about my work, my business has gotten a significant boost, and I am as busy now as I was pre-COVID-19. In addition to reconnecting with clients who could not offer assignments during the pandemic for various reasons, I also heard from new clients. All of them were reading what I was writing. They were listening.
Hail to marketing strategy!
The lesson here is that if you create your own campaign, your prospects will listen to you, too. And they will respond by reaching out.
If you are looking for new business or want to raise awareness about new programs and services—or if you’d like to inspire new donors and volunteers to your nonprofit—I highly recommend you create a strategy and start telling stories.
Prepare and post blogs about your work, staff, and customer successes. Take and post photographs and videos that show your products and interactions with clients and staff. Provide infographics on the benefits of your products or services, and offer resources to your customers and prospects, too.
The people you cater to are hungry for information. They will be grateful to you if you provide it.
Creating content for your website and social media platforms allows you an economical way to reach your audience and stay relevant. It brings fresh material to your website, which improves your Search Engine Optimization, or SEO, and makes it easier for your prospects to find you.
Telling stories keeps your audience informed about what you do, how you do it, why you do it, and how you can help. It keeps you engaged with your clients and prospects and ensures when they need what you do, you are top of mind.
I have proof.
Over the past six to eight weeks, a contact on my enewsletter list who I’d never had the pleasure to work with reached out because she was hosting an art event. I did a press release for her and helped her get exposure in BusinessWest and the Springfield Republican.
A client who is a marketing director at a premier retirement community circled back to me for help during a staff transition, and I reconnected with several other former clients and took on assignments from them.
My days are full and fulfilling!
I would be happy to help you plan your own content campaign and tell stories about your work.
If your business changed as a result of COVID-19, or if you had to pivot in some new way and now have new programs or services, I can help you tell your customers and prospects how you might be able to better serve them.
Reach out to start a conversation today! I guarantee if you start promoting yourself with fresh content, you’ll see promising results.
Stories are important in business.