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A year ago, I began working with Kiki Keating, the founder of KikiNetwork, a global PR company based in New Hampshire. I wanted to learn how to swim in a much bigger pond, and I have not been [...]

Many entrepreneurs don’t know how to write and send a press release, and those in leadership roles in marketing or communications simply don’t have the time. That is where I come in. 

I’m a longtime storyteller, and for several years now, I’ve been showing you the kinds of stories I write for clients to help them raise awareness and educate those they serve. In these gnarly [...]

Note: Glenmeadow is a retirement community—or life plan community—in Longmeadow. I partner with the marketing team to plan and promote educational events for older adults in the region, and I [...]

Every week, I compile a column that runs in the Business Monday section of The Springfield Republican. The feature is called Voices of the Valley because it gives businesspeople from Greenfield, [...]

One of my favorite pastimes is critiquing advertisements.

I had the great idea this year to have an intern reunion.

My mind doesn’t have a shut-off valve. It just keeps jetting off in varying directions, thinking, planning, imagining, organizing. I add to my to-do lists even in my sleep, and that’s okay with [...]

When it comes to local businesses, Ruby Dillon believes that promotion is key. A May graduate of Champlain College in Burlington, Vermont, Ruby has returned to her childhood home of Easthampton, [...]