DIY Media Relations

 In Blog

Many entrepreneurs don’t know how to write and send a press release, and those in leadership roles in marketing or communications simply don’t have the time. That is where I come in. 

But for those who enjoy learning and doing on their own, I can also help by teaching you the basics. PR 101, so to speak.

If you are the new head of your company’s marketing or communications team, and the PR strategy recently fell in your lap, I can teach you. Or if you have a new junior member on the team who’s charged with PR, I can teach them, too.

I call this service a Media Consult, and in such a session, I teach people everything they need to know about writing a press release and getting it where it needs to go. I discuss what is and isn’t news—what editors do and do not want to hear from you—and I brainstorm topics that would make sense for each businessperson or organization leader.

I’ll also walk you through a sample release, using a topic that makes sense for your business to flesh the release out and complete it. Finally, I’ll pass on the key contact information for some of the region’s editors and teach you how to send your release to them.

Over the years, I have done many media consults with entrepreneurs—mostly small business owners but also with new members of a communications or marketing team—and I’m always proud to see their releases getting picked up in the news in the months that follow. 

Honestly, it’s not a fine science. It’s a logical, formatted process.

After a consult, some clients find that PR work is more than they have the bandwidth for, and they turn back to me to prepare and send their releases anyway. That works, too!

If a Media Consult might help you get noticed more often in the media, please be in touch.

I love sitting in the teacher’s seat as much as I like writing and editing!

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