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I am always grateful that my work allows me to meet and engage with people from all walks of life and help them enhance the work they do. In 2025, I helped clients in Western Massachusetts raise [...]

For several years now, I have been writing for the Laconia Daily Sun in Laconia, New Hampshire. I very much enjoy returning to my journalism roots for these assignments and writing for a daily [...]

Goal of the messaging is to encourage and inspire community members to overcome barriers FLORENCE—Samantha Bertini will be a ninth grader at Ludlow High School in the fall. A seasoned wrestler, [...]

There are many ways to raise the visibility of your business or nonprofit. One solid idea is to launch and regularly distribute an eblast—like this one—to engage with your prospects and position [...]

I gotta say, there’s really something to this content campaign thing.

Laura Bundesen’s mixed-media artwork of the human brain resonates with people who have neurological disorders as well as scientists, neurologists, psychologists, and others in healthcare [...]

As you create and roll out your storytelling campaign to raise awareness about your business or organization, you need to make sure you are producing content of value and not just more noise. 

Note: I help clients promote news and events to help raise awareness and attract notice. Recently, I wrote a press release for neuro-artist Laura Bundersen to promote an art pop-up shop she will [...]

In my monthly meetings with clients, I often hear them tell stories that shine a positive light on their work and crystalize their edge. They usually don’t recognize the opportunities, though, [...]

Just as I do when working with clients, I started the work of shaping a content campaign to raise awareness about my own business by strategizing. I thought about the big picture first and [...]