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Note: I have been partnering with the Florence Bank marketing team for five years. I meet monthly with staff and get updated on news and initiatives, and together, we plan what press releases [...]

I gotta say, there’s really something to this content campaign thing.

Sometimes, freeing your mind is the best thing you can do for your spirit—and your business.

I have worked with Ruth Griggs for nearly a decade, partnering with various clients and creating a range of materials together—from press releases to blogs to social media content. Recently, Ruth [...]

As you create and roll out your storytelling campaign to raise awareness about your business or organization, you need to make sure you are producing content of value and not just more noise. 

Note: I help clients promote news and events to help raise awareness and attract notice. Recently, I wrote a press release for neuro-artist Laura Bundersen to promote an art pop-up shop she will [...]

In my monthly meetings with clients, I often hear them tell stories that shine a positive light on their work and crystalize their edge. They usually don’t recognize the opportunities, though, [...]

I frequently write feature stories for the Laconia Daily Sun in Laconia, New Hampshire. This one, on women mountain bikers, ran on the front page about a week ago.

I love that moment when I’m working with a new client, and I can see their anxiety and doubts turn to trust. 

I have been working with Monica Curhan, senior vice president director of marketing at Florence Bank, a local, mutually owned bank in Florence, Massachusetts. Recently, she offered some thoughts [...]