There are many ways to raise the visibility of your business or nonprofit. One solid idea is to launch and regularly distribute an eblast—like this one—to engage with your prospects and position [...]
Note: I have been partnering with the Florence Bank marketing team for five years. I meet monthly with staff and get updated on news and initiatives, and together, we plan what press releases [...]
I have worked with Ruth Griggs for nearly a decade, partnering with various clients and creating a range of materials together—from press releases to blogs to social media content. Recently, Ruth [...]
As you create and roll out your storytelling campaign to raise awareness about your business or organization, you need to make sure you are producing content of value and not just more noise.
Note: I help clients promote news and events to help raise awareness and attract notice. Recently, I wrote a press release for neuro-artist Laura Bundersen to promote an art pop-up shop she will [...]
In my monthly meetings with clients, I often hear them tell stories that shine a positive light on their work and crystalize their edge. They usually don’t recognize the opportunities, though, [...]
I frequently write feature stories for the Laconia Daily Sun in Laconia, New Hampshire. This one, on women mountain bikers, ran on the front page about a week ago.