I have been working with Monica Curhan, senior vice president director of marketing at Florence Bank, a local, mutually owned bank in Florence, Massachusetts. Recently, she offered some thoughts [...]
I love giving my clients peace of mind, and I do this by taking the pressure off them—by sharing their news in a clear, concise way across the best channels. They get noticed. They get feedback.
Just as I do when working with clients, I started the work of shaping a content campaign to raise awareness about my own business by strategizing. I thought about the big picture first and [...]
I have been working for about five years with Jody Doele, co-owner and marketing director of Thornes Marketplace, a historic and eclectic shopping center in Northampton, Massachusetts. Recently, [...]
I’m a longtime storyteller, and for several years now, I’ve been showing you the kinds of stories I write for clients to help them raise awareness and educate those they serve. In these gnarly [...]
Note: I was featured recently in book blogger Laura Smith’s blog as a guest poster. Laura reviews books and blogs about them. What appears below is an excerpt from the post I wrote for her site.
